Paul Shaffer’s Day in Rock illustrates the daily history of rock
according to longtime David Letterman musical director and
sidekick Paul Shaffer. The daily vignette draws on Shaffer’s
vast musical knowledge and ability to comment on the history of
rock from his unique perspective. Paul Shaffer’s Day in Rock is
a perfect benchmark feature that can be programmed throughout
the day, and offers unique sponsorship opportunities for radio
stations that are looking to add informative programming to
their lineup.
