FOR IMMEDIATE RELEASE
Contact: Rebecca Pixley
Phone: 216-831-3761
Fax: 216-514-4699
Email: rebeccap@envision.com
Web: www.envisionradio.com
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(MAY 2007) – Envision Radio Networks and Paul Shaffer Enterprises Inc. is pleased to announce the launch of Paul Shaffer’s Day in Rock, a daily 60-second vignette available on a barter basis.
Paul Shaffer’s Day in Rock illustrates the daily history of rock according to longtime David Letterman musical director and sidekick Paul Shaffer. The daily vignette draws on Shaffer’s vast musical knowledge and ability to comment on the history of rock from his unique perspective. Paul Shaffer’s Day in Rock is a perfect benchmark feature that can be programmed throughout the day, and offers unique sponsorship opportunities for radio stations that are looking to add informative programming to their lineup. More information is available at www.envisionradio.com. Contact Rebecca Pixley at rebeccap@envisionradio.com for further details.
Paul Shaffer, Musical Director for The Late Show with David Letterman commented on the feature, “I’m looking forward to having a lot of fun looking at rock history through my own kaleidoscopic eye.”
“Paul Shaffer is one of the best known musical personalities on TV today,” states Danno Wolkoff, CEO/President of Envision Radio Networks. “His wealth of musical knowledge and respect amongst artists makes him the ideal host for this Day in Rock history feature. Paul’s style and wit delivers daily rock facts that are compelling and entertaining for listeners.”
Paul Shaffer has been David Letterman’s musical director and sidekick for 25 years. Shaffer spent five years with the original “Saturday Night Live,” during which he played keyboards, composed special musical material, co-founded The Blues Brothers, and was a featured performer (which included his unforgettable Don Kirshner impression). Shaffer composed the LATE SHOW theme song and co-wrote the timeless classic “It’s Raining Men”, and has recorded with such diverse artists as Diana Ross, Yoko Ono and Robert Plant’s Honeydrippers, in addition to his own albums, “Coast to Coast” (1989) and “The World’s Most Dangerous Party” (1993.) He’s appeared in numerous feature films, including portraying prototypical promo man Artie Fufkin in the seminal mockumentary “This Is Spinal Tap”.
Grammy-winner Shaffer has served as musical producer for the Rock and Roll Hall of Fame induction ceremony at the Waldorf-Astoria since its inception in 1986, and led the band for the “We Are the World” finale of “Live Aid.” Shaffer hosted CBS’s 1994 New Year’s Eve special from New York’s Times Square and was musical director of the closing concert at the 1996 Olympic Games. He appeared with the Blues Brothers at the 1996 Super Bowl halftime show and was musical director of the 1999 “Concert of the Century” at the White House, featuring Eric Clapton, B. B. King, Gloria Estefan, ‘N Sync. He was the musical director of Paul McCartney’s “Concert for New York” and appeared with Faith Hill on the “America: A Tribute to Heroes” telethon, both of which honored and raised money for victims of 9/11.
Paul Shaffer holds two honorary doctorate degrees, was inducted into the National Black Sports and Entertainment Hall of Fame, and was recently awarded a star on Canada’s Walk of Fame. He is currently the National Spokesperson for Epilepsy Canada. He lives in the New York area with his wife and two children.
Envision Radio Networks is the largest independently owned affiliate relations company in America with more than twenty-five years of experience in radio syndication. Currently, ERN has affiliates in every major market in all radio formats and is rapidly expanding. Envision represents all types of programming and services for radio including short-form vignettes, comedy services, morning show prep, long-form weekend programming, live morning show syndication, remote broadcasts and event programming, off-air tools and web content, album releases and artist specials.
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