FOR IMMEDIATE RELEASE
Contact: Melissa Bachtel
(JUNE 2013) – Envision Radio Networks® and RadioTraks® are pleased to announce improvements to Majority Rules™, the online music voting service that puts listeners in control of a station’s playlist. Two new voting event options and a new voting widget offer stations more customization and help promote real-time listener engagement and interaction.
Majority Rules™ now offers two new types of moderated listening events. Stations looking to take ‘Battle of the Bands’ digital will benefit from the Majority Rules™ Two Song Single Voting Event. This new voting event option pits two songs against each other in a ballot box and lets the listeners decide which they want to hear.
For a longer voting event that reacts to listeners’ actions and votes in real-time, Majority Rules™ Shuffle allows listeners to give feedback on a song in queue and decide whether the scheduled songs should play sooner, later, or never.
Majority Rules™ is also serving up its music voting platform in new, smaller customizable widgets as an alternative to the full page view. These voting widgets allow stations to incorporate voting on multiple pages throughout the site to increase participation while providing more digital real estate for sponsorships and advertising.
“It’s important that radio stations have a variety of tools to enhance their on-air and web-based listener interactions, ” said RadioTraks® President and CEO Hal Fish. “These improvements make Majority Rules™ compatible with more existing station features, while stoking the creative fires for new ones.”
Part of the RadioTraks® listener engagement quadfecta, Majority Rules™is an interactive tool that allows listeners to “rule” radio by voting for the songs they want to hear next. Majority Rules™can be used for single voting events like song battles or to control song after song for longer periods of time, both of which give listeners the opportunity to interact with other listeners, on-air staff, and the station with its social plug-in. Majority Rules™ works with all major music scheduling software, plus it is mobile ready, so listeners can let a station know what they want to hear even while on the go.
RadioTraks® offers simple, cost effective solutions to radio stations and the record industry. RadioTraks® was founded in the fall of 2000 by Hal Fish, when he was a radio station Program Director who had just lost his research budget. The idea was to create an online research alternative that would always be within a radio station’s budget. RadioTraks® rolled out EZ Trak® in 2002 and introduced the industry’s only no-cost online listener music research system. RadioTraks® has since increased its reach in listener engagement by expanding their services to include E-quest Alert®, Majority Rules™ and RequesTrak™. RadioTraks® is based in Columbus, Ohio.
About Envision Radio Networks®:
Envision Radio Networks® provides content and services to more than 1,400 radio stations and reaches millions of listeners each week. Envision Radio Networks, Inc. is the largest independently owned affiliate relations company in the country and supplies all types of programming and services to radio including morning show content, short-form vignettes, virtual news-weather-sports broadcasts, live syndicated morning shows, long-form weekend programming, 24/7 formats, comedy services, event programming, off-air tools, web content, album releases and artist specials. Envision Radio Networks® is based in Cleveland, Ohio, with offices in New York City and Nashville.